Shopify Markets Expert
Gencer Karakaya is a Shopify Markets expert who sets up multi-currency, multi-language, cross-border selling the right way. He configures Markets, localized domains and pricing, and translated content, and gets the technical international SEO right: correct hreflang, indexable translations, and no duplicate-content traps. This site itself runs bilingually with full hreflang and indexable translations, the same approach he applies to merchant stores.
What this includes
- Shopify Markets internationalization setup: regions, currencies, and localized pricing
- Multi-language localization: translated storefront content, metafields, and URLs
- Correct hreflang and indexable translations (geolocation banners instead of auto-redirects that hide content)
- International technical SEO and duplicate-content prevention
- Cross-border duties and taxes, plus shipping configuration per market
- Market-specific theme and content adjustments
Frequently asked questions
What is Shopify Markets?
Shopify Markets is Shopify's built-in toolset for selling internationally: multiple currencies, languages, localized pricing, and per-region settings from one store. Setting it up well means correct hreflang, indexable translations, and clean international SEO, so each market ranks instead of competing with itself.
How do you handle hreflang and multi-language SEO?
I give each language its own indexable URL with hreflang links between them, which is what Google and Bing recommend, instead of geo or browser auto-redirects that hide translated content from crawlers. That is exactly how this site's own languages are built.
Can you set up multi-currency and cross-border selling?
Yes. I configure Shopify Markets for multi-currency, localized pricing, and cross-border tax, duties, and shipping, plus the theme and content changes each market needs to convert.