Shopify SEO Expert
Gencer Karakaya is a Shopify SEO expert who runs technical SEO as a developer, not just an auditor. He fixes the issues that actually move rankings: broken canonicals, crawl waste, slow templates, thin or duplicate content, and missing structured data. Using Ahrefs, Semrush, and Screaming Frog to find problems and Liquid to ship the fixes, he improves crawlability, Core Web Vitals, and rich-result eligibility on Shopify stores.
What this includes
- Technical SEO audits with Ahrefs, Semrush, and Screaming Frog, prioritized by impact
- Fixing canonical tags, crawl waste, faceted-navigation bloat, and duplicate content
- JSON-LD schema / structured data (Product, FAQ, Breadcrumb, Organization) for rich results
- XML sitemap and robots.txt hygiene so the right pages get crawled and indexed
- Hreflang and canonical setup for multi-language and multi-market Shopify stores
- Title tag, meta description, and heading optimization at the template level
- Core Web Vitals and page-speed work that directly supports rankings
- Internal linking, information architecture, and metafield-driven on-page SEO
- Migration SEO: 301 redirects and URL mapping so you do not lose rankings
Frequently asked questions
What does a Shopify SEO expert do?
A Shopify SEO expert improves how search engines crawl, index, and rank your store. The technical side (canonical tags, crawl budget, site speed, JSON-LD structured data) is where most Shopify stores leak rankings, and it needs a developer who can ship the fixes in Liquid, not just a report. That is the part I focus on.
Can you fix duplicate content from Shopify collections and tags?
Yes. Shopify generates duplicate URLs through collection, tag, and pagination paths. I set correct canonical tags, control crawlable parameters, and clean up internal links so search engines index the right pages and stop wasting crawl budget.
Do you add schema / structured data to Shopify?
Yes. I add valid JSON-LD structured data (Product, FAQ, Breadcrumb, Organization) in the theme so your pages are eligible for rich results and easier for AI search engines to cite, then validate it with Google's Rich Results Test.
How do you handle SEO for a multi-language Shopify store?
Each language needs its own indexable URL, correct hreflang annotations between every version plus an x-default, and a clean canonical per page. I also make sure the XML sitemap lists the translated URLs and that no geolocation redirect hides them from crawlers, so each market ranks for its own language.
Case study
Related case studies
Guides on this topic
- AI Blog Writers vs Human Writers for Shopify: Cost, Quality, Speed Compared
- Technical SEO for Shopify: The Platform-Specific Fixes That Actually Move Rankings
- Shopify Technical SEO: The Complete Store Owner's Playbook
- Shopify Faceted Navigation SEO: Stop Wasting Crawl Budget on Filter URLs
- Shopify Schema Markup and Structured Data: The Complete Store Owner's Guide
- Stop Guessing: Use Shopify Analytics to Drive Every Merchandising Call