Case Study
ONS Marble: a custom Shopify home for natural stone
ONS Marble has carved natural stone since 1998, and the storefront had to feel like the factory floor: heavy, handmade sinks, fireplace mantels and bathtubs presented with the calm of a gallery, not a generic catalog.
The brief
ONS Marble sells made-to-order natural stone (marble sinks, fireplace mantels, console tables, bathtubs, flooring and raw slabs) to homeowners, interior designers and architects alike. The challenge was housing two very different buyers under one roof: everyday-living shoppers browsing finished pieces and trade professionals who expect curated pricing and bespoke commissions rather than a plain add-to-cart flow.
- One catalog had to speak to both retail homeowners and the 'Marble for Professionals' trade audience without diluting either path
- Large-format stone (bathtubs, mantels, slabs) needed photography-first layouts where the material, veining and finish carry the sale
- A 20+ year, 200+ design heritage had to read as a luxury gallery, not a commodity tile shop
What I built
Gencer Karakaya built a fully custom Shopify theme around the brand's "Only Natural Stone" identity. Collections are split by use case (Marble Elegance for Everyday Living vs. Marble for Professionals) and by product type, so sinks, mantels, console tables, bathtubs, flooring and slabs each get room to breathe. A quote-led "Unlock Special Marble Pricing" capture sits alongside browsing, routing trade and bespoke enquiries to the sales team instead of forcing checkout on heavy, made-to-order stone.
- Custom Liquid sections with large, edge-to-edge stone imagery so veining and finish read clearly across sinks, bathtubs and slabs
- Dual collection architecture (everyday living and professional/trade) layered over type-based collections for sinks, mantels, tables and flooring
- A pricing-enquiry and contact-for-quote flow for bespoke commissions and large commercial orders, replacing one-size-fits-all add-to-cart
- Performance-minded build with responsive imagery and clean markup to keep heavy gallery pages fast on mobile
FAQ
Why does ONS Marble use a quote request instead of standard checkout for some products?
Much of the range is made-to-order natural stone (bathtubs, fireplace mantels, large slabs) where price depends on size, finish and freight. The theme pairs browsing with an 'Unlock Special Marble Pricing' enquiry so the sales team can quote bespoke and trade orders accurately.
How does one Shopify store serve both homeowners and design professionals?
The catalog is split into 'Marble Elegance for Everyday Living' and 'Marble for Professionals,' layered over product-type collections. Retail shoppers browse finished pieces while architects and designers reach trade pricing and bespoke commissioning, all from the same theme.
Was this a custom theme or an off-the-shelf template?
It is a fully custom Shopify theme built in Liquid for ONS Marble. The layouts, collection structure and pricing-enquiry flow were designed around natural stone specifically, so large-format products and the brand's 20+ year heritage lead the experience.