Case Study
Garisar: a single-estate gourmet pantry, browsable by ingredient
Garisar sells award-winning, high-polyphenol Arbequina extra virgin olive oil alongside wild-harvested preserves, raw honeys, stone-mill tahini and halva, and the storefront had to make every "hidden gem" feel hand-picked.
The brief
Garisar is not a one-product olive oil shop. The catalog spans high-polyphenol Arbequina oil, chestnut and ferula honey, sour cherry jam, wild rosehip and hawthorn marmalade, double-roasted hazelnut paste, stone-mill tahini and halva, plus a sugar-free line. The challenge was turning that sprawling pantry into a storefront where each item still reads as a deliberate, award-grade find rather than supermarket inventory.
- A wide, mixed catalog (oils, honeys, jams, marmalades, nut pastes, tahini, halva, sugar-free) that needed clear ingredient-type browsing without feeling like a generic grocery
- Specialty claims like the >600 ppm polyphenol count and the NYIOOC 2025 Gold Medal needed prominent, trustworthy presentation, not buried fine print
- A single-estate, wild-harvest origin story had to carry through product pages so shoppers understand why these gourmet items command their price
What I built
Gencer Karakaya developed a fully custom Shopify theme in Liquid built around ingredient-led navigation: Olive Oil, Honey, Jam, Marmalade, Paste/Butter, Tahini/Halva, Wild Fruit, Sugar Free and curated Collections. The hero foregrounds the flagship high-polyphenol Arbequina oil, and a "Hidden Gems Of Gourmets" featured grid surfaces eight rotating products. Award badges, polyphenol figures and single-estate provenance are templated so every product page tells the same quality story.
- Custom Liquid sections for ingredient-type collections (Olive Oil, Honey, Tahini/Halva, Wild Fruit, Sugar Free) so the broad pantry stays easy to navigate
- A flagship hero plus a reusable 'Hidden Gems Of Gourmets' featured-products module for merchandising standout items like the Arbequina EVOO
- Product page blocks for trust signals: polyphenol ppm, NYIOOC Gold Medal 2025, cold-pressed and single-estate sourcing details
- Integrated 'What You Might Wonder' editorial, Recipes and FAQ areas that connect blog education to the relevant gourmet products
FAQ
Why build Garisar a custom Shopify theme instead of using a stock food template?
Garisar's catalog mixes olive oil, honeys, preserves, nut pastes, tahini and halva, each with its own quality story like polyphenol counts and wild-harvest origins. A custom Liquid theme let those distinct ingredient categories and award claims be merchandised properly, which a generic grocery template flattens.
How is the high-polyphenol Arbequina olive oil featured on the storefront?
It anchors the homepage hero with its >600 ppm polyphenol figure and NYIOOC 2025 Gold Medal, and the product template carries dedicated blocks for the polyphenol count, cold-pressed method and single-estate sourcing so the headline claim is consistent everywhere shoppers land.
How does the storefront help shoppers navigate such a wide gourmet range?
Navigation is organized by ingredient type (Olive Oil, Honey, Jam, Marmalade, Paste/Butter, Tahini/Halva, Wild Fruit, Sugar Free) plus curated Collections, so visitors browse by what they actually want rather than scrolling one undifferentiated catalog.