Case Study
Personalize Ornaments: a custom Shopify theme built around family-size ornament collections
Personalize Ornaments sells custom Christmas keepsakes organized by family size, from couples to a family of ten, plus pet, baby, sports, and occupation themes, all needing names added per order.
The brief
The catalog is unusual: the same ornament repeats across "Family Of 2" through "Family Of 10," with pet, baby, sports, and occupation variants on top. Shoppers must land on the right family-size collection, supply names for every person, and trust a same-day-shipping holiday gift bought in a rush. A generic theme would bury that structure and lose hurried gift-buyers.
- Navigation had to make family-size collections (couples through family of 10) instantly findable without overwhelming the menu
- Each product needed clear name-entry and special-instruction fields so personalization details never get lost before checkout
- Seasonal urgency (same-day and free 24-hour shipping, the buy 4 pay 3 offer) had to surface without cluttering the storefront
What I built
Gencer Karakaya built a full custom Shopify theme tuned to a personalization catalog. The collection architecture maps family size and theme to clean, browsable grids, product templates expose name and special-instruction fields up front, and trust and promo messaging (quality guarantee, 24/7 support, shipping speed) is woven into the layout. The result reads as a focused holiday gift shop rather than a generic store.
- Custom Liquid collection and menu structure that surfaces Family Of 2 through Family Of 10 alongside pet, baby, sports, and occupation themes
- Product templates with prominent name-entry and special-instruction inputs so every personalization detail carries through to the order
- Built-in promo and trust components for the buy 4 pay 3 offer, same-day shipping, and 100% quality guarantee
- Image-led grids and performance-conscious markup to keep the gift-heavy storefront fast during the holiday rush
FAQ
How is the Personalize Ornaments catalog organized in Shopify?
It is structured around family-size collections, from Family Of 2 up to Family Of 10, plus themed lines for pets, baby's first Christmas, sports, and occupations. The custom theme maps each collection into clean, browsable grids so shoppers reach the right ornament fast.
How do customers add names to a personalized ornament?
Each product template exposes name-entry and special-instruction fields directly on the page, built in Liquid, so the personalization details a family supplies are captured before checkout and pass through to the order for production.
What did Gencer Karakaya build for this store?
A full custom Shopify theme: the family-size collection architecture, personalization-friendly product templates, promo and trust components for the shipping and buy 4 pay 3 offers, and image-led grids tuned to load quickly during the holiday season.