# Gencer Karakaya

> Senior Shopify developer and freelancer specializing in custom theme development, Core Web Vitals performance (95+), technical SEO, and Storefront API / headless builds.

Gencer Karakaya is a Senior Shopify Developer based in Ankara, Turkey, available for freelance work worldwide (remote).

## Services
- Custom Shopify theme development (Liquid, JavaScript ES6+, Tailwind CSS)
- Shopify store performance optimization (Core Web Vitals 95+, page speed)
- Technical SEO for Shopify stores
- Conversion rate optimization (CRO)
- Storefront API & headless / Hydrogen builds
- Shopify app integration, automation, and Klaviyo email flows

## Expertise
Shopify, Liquid, JavaScript, Tailwind CSS, Storefront API, Hydrogen, Technical SEO, Core Web Vitals, Klaviyo, Conversion Rate Optimization

## Contact
- Email: gencerkrky@gmail.com
- LinkedIn: https://www.linkedin.com/in/gencerkarakaya
- GitHub: https://github.com/gencerkrky
- Hire page: https://gencerkarakaya.com/hire

## Recent articles
- [Shopify Technical SEO: Fix the Issues That Actually Kill Your Rankings](https://gencerkarakaya.com/blog/shopify-technical-seo-fixes): Duplicate URLs, app bloat, missing schema, and crawl issues are silently costing Shopify stores organic traffic. Here is how to find and fix each one.
- [Fix Your Shopify Core Web Vitals: A Practical Guide for Store Owners](https://gencerkarakaya.com/blog/shopify-core-web-vitals-fix-lcp-inp-cls): Half of Shopify stores still fail Core Web Vitals on mobile. Here is exactly what to fix for LCP, INP, and CLS to rank higher and convert more in 2026.
- [Shopify Theme Development: Liquid Best Practices You Need Right Now](https://gencerkarakaya.com/blog/shopify-theme-development-liquid-best-practices): The platform changed fast in 2026. Here are the Liquid patterns, Horizon insights, and platform updates every Shopify theme developer must act on now.
- [7 Product Page Changes That Actually Move Your Add-to-Cart Rate](https://gencerkarakaya.com/blog/shopify-product-page-optimization-add-to-cart): Most Shopify stores convert at 1.4%. These 7 evidence-backed product page fixes-grounded in 2026 data-will meaningfully lift your add-to-cart rate.
- [Shopify Email Marketing & Retention: What Actually Works](https://gencerkarakaya.com/blog/shopify-email-marketing-retention-2026): Stop funding the acquisition treadmill. Here's how to use Shopify Email, smart automation, and lifecycle tactics to keep customers buying in 2026.
- [Shopify Headless & Storefront API: What Actually Matters for Merchants](https://gencerkarakaya.com/blog/shopify-headless-storefront-api-trends-2026): Storefront API 2026-04, Hydrogen on React Router, MCP-powered AI agents, and hard deprecation deadlines-here's what Shopify merchants need to act on now.
- [Shopify Checkout, Markets & Cross-Border Selling: What Every Merchant Needs to Know Now](https://gencerkarakaya.com/blog/shopify-checkout-markets-cross-border-2026): Shopify's checkout and Markets platform shifted dramatically in 2026. Here's what's changed, what's deprecated, and how to profit from cross-border
- [Shopify App & Automation Strategies That Actually Drive Growth](https://gencerkarakaya.com/blog/shopify-app-automation-growth-strategies-2026): Stop installing every shiny app. Here's how to build a lean, automated Shopify stack in 2026 using Flow, Sidekick, and the right third-party tools to
- [E-commerce CRO Secrets Every Shopify Merchant Needs](https://gencerkarakaya.com/blog/shopify-cro-secrets-2026): Most Shopify stores convert under 2% of their traffic. Here are the concrete, data-backed CRO moves-checkout, speed, social proof, AI-that top stores use
- [Shopify Technical SEO: The Gaps Killing Your Rankings Right Now](https://gencerkarakaya.com/blog/shopify-technical-seo-2026): From Core Web Vitals and schema markup to LLMs.txt and canonical traps, here's the Shopify technical SEO checklist that's moving rankings in 2026.
- [Shopify Core Web Vitals: What's Changed and How to Fix Your Store](https://gencerkarakaya.com/blog/shopify-core-web-vitals-2026): One in four Shopify stores still fails Core Web Vitals in 2026. Here's a practical, no-fluff guide to fixing LCP, INP, and CLS before the next Google
- [Shopify: Every Major Platform Update Merchants Need to Act On Now](https://gencerkarakaya.com/blog/shopify-2026-platform-updates-merchants): From Sidekick's AI overhaul to B2B for all plans and the Shopify Scripts deadline, here are the 2026 updates that change how you run your store.

## Other languages
- Türkçe: https://gencerkarakaya.com/tr/llms.txt
- Deutsch: https://gencerkarakaya.com/de/llms.txt
- Español: https://gencerkarakaya.com/es/llms.txt
- Français: https://gencerkarakaya.com/fr/llms.txt