Case Study
Rustik Atolye: a Shopify home for handmade wooden dispensers and engraved gift lamps
Rustik Atolye turns wood and light into one-of-a-kind gifts, from engraved liquor dispensers to figural Lampenser lamps, and needed a Shopify storefront that made each handmade piece feel as personal as the name carved into it.
The brief
Rustik Atolye sells products that are never quite the same twice: wooden liquor fountains, steampunk night lamps and camera-stand lights, each engraved with a customer's name. The brand lives on its "Sıradan Hediyelere Elveda" promise, but a personalized, made-to-order catalog is hard to sell online. Shoppers needed to see the craftsmanship, understand the engraving step, and trust a Turkish store with custom orders.
- Communicating that every wooden dispenser and Lampenser lamp is handmade and engraved to order, not a stock item off a shelf
- Capturing personalization details (names, custom specs) cleanly at the product level without a clunky checkout flow
- Building Turkish-shopper trust around installments, cash-on-delivery, free shipping and same-day Istanbul delivery
What I built
Gencer Karakaya built Rustik Atolye as a fully custom Shopify theme tuned for a made-to-order, image-led catalog. Product templates lead with large craft photography of the wooden dispensers and Lampenser pieces, then expose engraving and personalization inputs right beside the buy button. The hero carries the "Sıradan Hediyelere Elveda" message, and trust elements (installments, free shipping, returns, live support) are woven into the storefront in Turkish.
- Custom Liquid product templates with on-page personalization fields so buyers add a name or engraving spec before adding to cart
- Photography-first collection and product layouts that foreground the rustic wood-and-light craftsmanship of each piece
- Localized Turkish trust signals built into the theme: installment options, cash-on-delivery, free shipping and same-day Istanbul delivery
- Performance-minded markup and image handling so the heavy product photography stays fast on mobile
FAQ
How does the Shopify store handle engraving and personalization?
Each product template exposes personalization inputs (such as the name to engrave or custom specifications) right next to the add-to-cart button. The detail is captured with the order, so the workshop receives exactly what to carve without back-and-forth emails.
Was this a custom Shopify theme or an off-the-shelf one?
It is a fully custom Shopify theme built in Liquid. The layout, personalization flow and Turkish trust elements were designed specifically for Rustik Atolye's made-to-order wooden dispensers and Lampenser lamps rather than adapted from a generic template.
How does the store stay fast with so much product photography?
The craft photography is essential to selling handmade wooden decor, so the theme uses responsive images, lazy loading and lean markup. That keeps the image-heavy collection and product pages quick on mobile, where most Turkish shoppers browse.