Shopify Email Marketing & Klaviyo Expert
Gencer Karakaya is a Shopify email marketing expert who builds Klaviyo flows and Shopify Flow automations as a developer, wiring them directly into the store's data. He sets up abandoned cart, welcome, post-purchase, and win-back flows, builds behavior-based segments from real Shopify events, and connects custom metafield and webhook data that point-and-click setups cannot reach. Every flow is measured on repeat revenue, not open rates. He works fully remote, worldwide.
What this includes
- Klaviyo account setup, Shopify integration, and deliverability basics (DKIM, dedicated sending domain)
- Core revenue flows: abandoned cart and checkout, welcome series, post-purchase, and win-back
- Behavior-based segmentation from real Shopify events (viewed, carted, purchased, churn risk)
- Custom event and metafield data piped into Klaviyo via webhooks and the Admin API for smarter triggers
- Shopify Flow automations for back-office work: tagging, fraud checks, low-stock alerts, VIP routing
- Campaign templates in on-brand HTML that render correctly across email clients
- A/B testing of subject lines, send times, and offers, keeping only data-validated wins
Frequently asked questions
Why hire a developer for Klaviyo instead of a marketer?
The highest-value flows depend on data a point-and-click setup cannot reach: custom events, metafields, subscription status, and webhook triggers. As a developer I pipe that data from Shopify into Klaviyo, so segments and triggers reflect what customers actually did, not just what the default integration exposes.
Which email flows should a Shopify store set up first?
Abandoned cart and abandoned checkout recover the most revenue and pay for the setup on their own. After that: a welcome series for new subscribers, a post-purchase flow that drives the second order, and a win-back flow for customers who have gone quiet.
Do you also work with Shopify Email or only Klaviyo?
Klaviyo is my main tool because of its segmentation and event model, but I also set up Shopify Email for simple campaign needs and Shopify Flow for back-office automation such as tagging, alerts, and fraud checks. The right mix depends on your volume and budget.
How do you measure whether email marketing is working?
On revenue per recipient and repeat purchase rate, tracked in Klaviyo and cross-checked against Shopify orders, not on open rates, which have been unreliable since Apple Mail Privacy Protection. Each flow gets a revenue baseline so you can see exactly what it adds.
Related case studies
Guides on this topic
- Shopify Email Marketing and Customer Retention: What Actually Works Right Now
- Shopify App and Automation Strategies That Actually Drive Growth